On 14 September, Pravo.ru announced the winners of Best Law Firm Marketing, the first
national legal marketing award. First place honours in the new category “Rebranding ASAP”
were taken by ALUMNI Partners with its project “How to create
a firm’s identity a firm in 21
Second and third on the list come Birch Legal and LEVEL Legal Services, respectively. The
nominated law firm rebranding projects were evaluated in terms of how well they respond
to a crisis situation or any emergency rebranding need (breaking relations with the head
office, partnership changes, tuning away from a similar name firm, etc.).