ALUMNI Partners takes first place in the Rebranding ASAP category of the BLFM ranking

On 14 September, announced the winners of Best Law Firm Marketing, the first

national legal marketing award. First place honours in the new category “Rebranding ASAP”

were taken by ALUMNI Partners with its project “How to create a firm’s identity a firm in 21


Second and third on the list come Birch Legal and LEVEL Legal Services, respectively. The

nominated law firm rebranding projects were evaluated in terms of how well they respond

to a crisis situation or any emergency rebranding need (breaking relations with the head

office, partnership changes, tuning away from a similar name firm, etc.).

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